Whilst I've watched the industry rapidly evolve in the last bunch of years, the core of what I do hasn't changed too much and it is pure digital. It's here I work endlessly to perfect ideas, UI, interaction, strategy and experience.

Depending on the job, it's important to establish what I can bring to the table. This means donning different titles and figuring out what fits best for each individual project. But to summarise, I am an art director, a creative, and a hybrid interaction and interface designer.

It's here that I can take you through the different stages of how one of my projects came together.