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What I do


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What I do


Whilst I've watched the industry rapidly evolve in the last bunch of years, the core of what I do hasn't changed too much and it is pure digital. It's here I work endlessly to perfect ideas, UI, interaction, strategy and experience.

Depending on the job, it's important to establish what I can bring to the table. This means donning different titles and figuring out what fits best for each individual project. But to summarise, I am an art director, a creative, and a hybrid interaction and interface designer.

It's here that I can take you through the different stages of how one of my projects came together.

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Ideation


Every brief that comes my way is read, re-read, then read again. No detail is missed. If anything is missing, I’ll ask. If there’s a better way to do something, I’ll say it. I make sure I’ve identified all the whys, hows, and what ifs. Then I’ll deliver a neatly packaged concept to communicate the idea.

Ideation


Every brief that comes my way is read, re-read, then read again. No detail is missed. If anything is missing, I’ll ask. If there’s a better way to do something, I’ll say it. I make sure I’ve identified all the whys, hows, and what ifs. Then I’ll deliver a neatly packaged concept to communicate the idea.

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Designing the Product


Once the idea has been approved, I begin to execute the idea and it's here that I flesh out the concept until it is a living, breathing consumer experience.

Designing the Product


Once the idea has been approved, I begin to execute the idea and it's here that I flesh out the concept until it is a living, breathing consumer experience.

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Annotations & Details


I ensure that everything is built and developed to spec by capturing every detail and making it as clear as possible for all involved.

Annotations & Details


I ensure that everything is built and developed to spec by capturing every detail and making it as clear as possible for all involved.

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Content & Campaign


The project is then completed by creating a strategy for the campaign’s content. This covers multi-channel and single minded touchpoints.

Content & Campaign


The project is then completed by creating a strategy for the campaign’s content. This covers multi-channel and single minded touchpoints.